Let’s Get Cozy – Fall Style at Target

Fall means less 102 degree days, more layers, less rejections of margaritas, more nights in with the important excuse of watching my dramas (all my friends are back on ) and, of course, new product at our favorite stores.

I’ve been alluding to it for months, you’ve been amply warned, but it’s finally here and the fall Target home product is exceptional. It’s full of brass, copper, black, marble and rustic wood finishes in very simple, streamlined, fresh modern shapes. There are plaids, knits, wools, linens, leathers and felts. It’s the kind of stuff that is just so easy to mix with any style – traditional, mid-century, eclectic or bohemian. Most importantly it’s affordable and available nationwide. My job is extremely easy right now thanks to some very good designers.

To highlight the product and show you just how to use it in your own home we created a new video series with three different rooms – starting with this rather amazing cozy cabin.

It’s really what my country girl dreams are made out of – warm modern plaid, lots of neutrals and hits of metallic with everything kid and family friendly. Nothing too fancy, stiff or stuffy.

When they first sent me the photos of the product, months ago, I became VERY excited and immediately came up with the art direction for how we could showcase them a few different ways. As many of you might know I’ve been dying to buy, renovate, design and shell up in a country house. My kid’s childhood will be full of canning fruit, feeding goats and making forts – pretty much the exact repeat of mine. I think it’s a result of being an Oregon country girl living in a California mid-century house. I love both styles equally but since I live in that midcentury house (sad story, I know) I’ve just been gravitating so strongly towards the more modern country aesthetic lately.

Well it’s here:

The trick to this look is combining a few modern simple pieces and shapes to the more grounded warm rustic or traditional pieces.

That wood lamp, above, kills me. I have two of them in my bedroom on my nightstands now and I like them WAY better than the vintage ones I had – which is very rare for me. They are available for purchase today in store – not online yet. The leather catch-all is another favorite although the popsicle stick planter, oil painting and the leather pouch are all vintage things I already owned.

That brass task lamp, with the marble base is another huge favorite of mine. The lines are so good and simple, the materials look really high end and it’s so versatile – flank two on your console, your nightstands, your side tables, your entry table – they can just kinda go anywhere. AND they come in rose gold as well.

Everything in the collection feels like an ‘essential’ – probably because the color palette is relatively neutral. So it can be a bit dangerous when shopping. I know how it goes – you go in for diapers and face wash and come out with 2 lounge chairs, a pouf, 3 lamps, a throw and 7 candle holders. It’s just so easy…

I put those wicker animal heads in Charlie’s new play room (which you’ll see on tomorrow’s post!) and they are pretty darn great. Of course we adorned it with a necktie and a hat because my attraction towards whimsy is uncontainable in a kids room.

The color palette was a super loose mix of neutrals – whites, creams, grays, ochres, charcoals, blacks, warm browns (more in the form of sisal, wood and natural materials) and some hits of that navy. What keeps this room looking fresh is the combination of warm and cool tones, with a simple cool white background. Had the walls been beige or brown then it might have looked more heavy and dated, but having that blank white created a really fresh foundation for all the warm tones and texture.

We dressed up a simple ottoman with that awesome plaid blanket (not yet on their site, but in stores).

I’m not serving my friends a snack of bird nest and rocks,  although that’s pretty much what my food tastes like,  but instead showing off my general love of found organic natural objects.

That lamp is so good. There are so many spots in my house that I could put it – specifically in a bookcase or styled on a credenza with larger items. It can act like a little nightlight, just drawing a bit of light into corners when you don’t want a huge, bright lamp on.

The whole cabin turned out pretty darn beautiful. Sure, it didn’t hurt that it was an amazing little space full of architectural interest and stunning rustic details – that never ever, ever hurts.

Until you (and I) can buy our own rustic modern country cabin, you can certainly get the look. There are some things that aren’t quite up online yet, but should be in the stores and as soon as they’re online we’ll update the post with the links.

1. Flokati Rug 2. Bull Head 3. Pheasant Pillow 4. Diamond Pillow 5. Sofa 6. Diamond Stripe Pillow 7. Plaid Throw 8. Ceramic Dish 9. Silver Antlers 10. Copper & Marble Lamp 11. Mango Wood Tray 12. Mug 13. Gold Jack 14. Wood Side Table 15. Plaid Chair 16. Wood Tray 17. Cylinder Table 18. Filament Lamp 19. Ceramic Vase 20. Braided Handle Basket 21. Mini Plaid Bowls 22. Plaid Throw for reupholstering bench 23. Wood Clock 24. Woven Basket 25. Bench 26. Leather Tray

*Photos by Tessa Neustadt for Target. Hair and Makeup by Danielle Walch, Wardrobe by Jordan Rudd. Blue dress is vintage, shoes by Rachel Comey from Anthropologie.

Want more Target Style? Check out these posts: Blue and White Sunroom | Take It Outside – Patio Makeover | How to Throw A Stress Free Outdoor Party | Patio Makeover | Charlie’s Outdoor Play Area