Design

Flo and Frank Office + Shop The Updated Office Look

by Danielle | 6.7.16

Hello again, it’s Danielle from The Jealous Curator and I’m so happy to be back – It’s been way too long. I’ve been busy curating art, writing books, creative directing the design of Flo & Frank (a brand new site for smart and funny women, i.e. you), AND hanging out in New York with Emily’s husband – don’t worry, Emily totally knows. Let me explain – Brian and I met up in Soho, at the empty white box that was the Flo & Frank studio earlier this spring. It was time for that empty, and frankly kinda sad, white studio to be turned into a lovely, eclectic space for creativity to flourish. Obviously we needed to document that process for the entire world to see, because, social media. Basically we love all of Emily’s videos and we wanted that same look. How do you do that? Hire Brian’s company, Scrunch Media, and let them do their thing! Brian and his business partner, Chandler, arrived with their lights, cameras, and other fancy film gadget type o’ things – and away we went.

They started by documenting the “before.” Bare bulbs, plain walls, and not a throw pillow in sight. Meanwhile, we’d been working behind the scenes with Justin DiPiero, a super talented designer who came to us from Homepolish. I’m just going to add here – THANK GOODNESS FOR JUSTIN. Ok, so we got the ball rolling by working with him to create a mood board. We knew what we wanted – a calm, creative oasis in the middle of Manhattan – a place where we could focus on making beautiful, clever content. Justin suggested colors, textures, plants, and obviously a fluffy pouf or two:

He sourced gorgeous products from stores in New York such as West Elm (desks, chairs, tables and the couch) and Farrow & Ball (the beautiful patterned wallpaper), while we drew on our network of talented makers to create unique pieces to fill our space with handmade love. Araya from Willful Goods provided paint-dipped bowls for our tables, Michal from Micush Art & Illustration supplied artwork and office decor, Tjockt knitted us a throw – on an extreme scale – and Sea & Asters gifted us air planters that we’ve scattered around the office to breathe life (and a little more color) into our space. Oh, and don’t even get me started on the gorgeous custom macrame wall hanging that Maya of Juniper & Fir created for our studio wall:

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And the final verdict? We love it so much! Brian and Chandler did a beautiful job documenting the transformation (mistakes and all), and Justin created such a relaxing atmosphere that we may have to start a sign-up sheet for 4pm naps in our cozy studio lounge.
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The couch. The bar cart. Deadly combination on a Friday afternoon.

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Our office workspace area also got a new look and we are loving having a clean and inspiring space to work in now:

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Flo and Frank Office Redo Reveal Emily Henderson Workspace Office1

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Take a peek at the full video below. We had so much fun collaborating with everyone that I’m thinking of pulling creative director rank and insisting we redesign/document every few weeks. Brilliant, yes?

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